A beginner's guide to using AI to identify the right people for an ebook that helps beginners discover what digital products to create
You have created an ebook that helps beginner digital creators solve a frustrating problem:
“I don't know what digital products to create using AI.”
But now you have another problem:
“Who will buy this ebook?”
You may know that your ebook is useful, but that does not automatically mean people will find it. You may start thinking, “Should I advertise on Facebook? Should I use Pinterest? Should I post on WhatsApp? Where are the people who need this information?”
This can feel overwhelming, especially when you are just starting.
The mistake many beginners make is trying to find everyone interested in digital products.
You don't need everyone.
You need to find the specific people experiencing the problem your ebook solves.
A Simple Alternative: Let AI Help You Find the Right People
Instead of randomly searching for customers, use AI as a customer research assistant.
Give AI three things:
The problem + the person who experiences it + places where they may discuss it.
For example:
“My ebook helps beginners who don't know what digital products to create using AI. Identify the types of beginners most likely to experience this problem and suggest online places where they may ask questions about it.”
AI can help you brainstorm possible customer groups and places to investigate.
You can then research those suggestions yourself.
Remember, AI is helping you find possible customers, not guaranteeing that they will buy.
Why This Approach Is Better
Imagine posting your ebook everywhere and hoping the right person sees it.
You may get views from people who have no interest in creating digital products.
Now compare that with researching people who are already asking questions such as:
- “What digital product can I create?”
- “How can I make money from my skills?”
- “What can I sell online as a beginner?”
- “How can I use AI to create an ebook?”
These questions reveal a much stronger connection to your ebook.
The micro evidence is simple: people who are already discussing the problem give you better clues about who needs your solution than a broad audience does.
The New AI Customer-Finding Framework
Use this simple framework:
PROBLEM → PERSON → PLACE → QUESTION → CUSTOMER
1. PROBLEM
Start with the exact problem your ebook solves:
“I don't know what digital products to create using AI.”
Don't change the problem into something broader.
2. PERSON
Ask AI:
“What types of beginners are most likely to struggle with choosing digital products to create using AI?”
You may discover groups such as:
- Beginner digital creators
- Freelancers
- Teachers
- Coaches
- Bloggers
- Small business owners
- People wanting to start an online business
Don't target all of them immediately. Choose one group to investigate first.
3. PLACE
Next, ask:
“Where do these beginners discuss problems about creating and selling digital products?”
Possible places include Facebook groups, LinkedIn communities, Reddit discussions, YouTube comments, online forums, and other communities.
Your goal is not to spam these places with your ebook.
Your goal is to listen and learn.
4. QUESTION
Look for questions people are asking.
For example:
“I have several skills, but I don't know which one I can turn into a digital product.”
That is valuable information.
It tells you exactly how your potential customer thinks.
You can use these questions to understand whether your ebook matches their needs.
5. CUSTOMER
Create a simple customer profile based on your research.
For example:
Customer: Beginner digital creator
Skill: Has useful knowledge but doesn't know what to sell
Problem: Cannot choose a digital product idea
Goal: Find one practical product idea
Need: A simple step-by-step method
Now you have a much clearer picture of the person your ebook is designed to help.
A Simple Example
Suppose you discover that many beginner teachers want to earn additional income online but don't know what digital products they could create from their teaching skills.
You could ask AI:
“What digital product problems do beginner teachers commonly experience when trying to turn their teaching skills into online products?”
If the research shows that choosing a product idea is a common problem, your ebook could be especially relevant to this audience.
You now know who to study and what problem to listen for.
Practice Exercise
Open your AI tool and complete these five steps:
1. Problem: Write the exact problem your ebook solves.
2. Person: Ask AI for five types of people who may experience this problem.
3. Place: Ask AI where these people discuss the problem online.
4. Questions: Ask AI for ten questions these people might ask.
5. Customer: Choose one customer group and write:
Who are they?
What skill do they have?
What are they struggling with?
What do they want to achieve?
How does my ebook help them?
Don't rush to sell.
First, make sure you understand the people you want to help.
Take the Next Step
Want to learn more about creating digital products with AI?
Download the FREE Beginner's Guide to Creating Digital Products With AI for a simple step-by-step roadmap.
Conclusion
Finding customers becomes easier when you stop trying to reach everybody.
Start with the problem your ebook solves.
Then use AI to identify the people who experience that problem, find where they discuss it, study their questions, and build a simple customer profile.
Remember:
PROBLEM → PERSON → PLACE → QUESTION → CUSTOMER
Find the right problem first, understand the right people next, and you will have a much clearer starting point for building an audience around your ebook.

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