How to Use AI to Find Customers for an Ebook That Solves “I Don't Know What to Post”

 A beginner-friendly guide to using AI to identify the small business owners who need an ebook that helps them find content ideas

You have created a useful ebook called “I Don't Know What to Post.”

It solves a real problem for small business owners who struggle to find ideas for social media content.

But now you have another important question:

“Who actually needs this ebook?”

You may think:

• “Every small business owner needs content ideas.”
• “Should I target coaches?”
• “Should I target shop owners?”
• “Should I target freelancers?”
• “Where do these people spend time?”
• “How do I know whether they really have this problem?”

This can feel confusing, especially when you are a beginner.

The good news is that you don't have to guess.

You can use AI to help you identify the people most likely to have the problem your ebook solves.

The Simple Alternative: Use AI to Find the Right Customer

A common approach is to say:

“My ebook is for small business owners.”

That is a useful starting point, but it is too broad.

A better approach is to ask AI to help you narrow your customer down.

Start with the problem:

“I don't know what content to post.”

Then ask:

“Which types of small business owners are most likely to struggle with finding social media content ideas?”

AI can help you explore possible customer groups.

For example:

• Coaches
• Consultants
• Freelancers
• Personal development businesses
• Online teachers
• Fitness businesses
• Beauty businesses
• Small retailers
• Service providers
• Local businesses

Now you have specific groups to investigate.

The important point is this:

Don't search for everybody. Search for people who have the problem.

Micro Evidence: Why AI-Assisted Customer Finding Is Better

Imagine you decide that your ebook is for all small business owners.

That's a huge audience.

You may struggle to understand what they need because a restaurant owner, life coach, plumber, and online tutor may have very different content challenges.

Now ask AI:

“Compare coaches, consultants, freelancers, online teachers, and small retailers. Which groups are likely to struggle with finding regular social media content ideas, and why?”

The answer can help you identify promising groups to investigate.

For example, you may discover that coaches and consultants depend heavily on educational content to demonstrate their expertise.

That gives you a more specific customer to research.

AI does not prove that a particular group will buy your ebook. Instead, it helps you narrow your search and form better questions.

The New Framework: PROBLEM → PERSON → PLACE → QUESTIONS → CUSTOMER

Use this simple five-step framework.

1. PROBLEM

Start with the exact problem your ebook solves.

In this case:

“I don't know what content to post.”

Don't change the problem while searching for customers.

2. PERSON

Ask AI:

“List specific types of small business owners who are likely to experience this problem.”

You might identify:

Personal development coaches

as one potential customer group.

You can then narrow it further:

Beginner personal development coaches who use social media to attract attention but struggle to find content ideas.

Now your customer is much clearer.

3. PLACE

Next, find where these people are likely to discuss their problems.

Ask AI:

“Where do beginner personal development coaches usually discuss problems related to creating social media content?”

Possible places to investigate include:

• Facebook groups
• LinkedIn
• Reddit
• YouTube
• Online communities
• Business forums

The goal at this stage is not to sell.

You are simply looking for places where potential customers talk about their problems.

4. QUESTIONS

Now search for the questions these people ask.

For example:

• “What should I post as a life coach?”
• “How often should a coach post?”
• “How do I get content ideas?”
• “What should I post on LinkedIn?”
• “How do I create content consistently?”

These questions are valuable clues.

If people repeatedly ask similar questions, you may have found people experiencing the problem your ebook addresses.

5. CUSTOMER

Finally, create a simple customer profile.

For example:

Customer: Beginner personal development coach

Problem: Doesn't know what to post consistently

Needs: Simple ways to find content ideas

Possible places: Facebook, LinkedIn, Reddit, YouTube

Questions: “What should I post?” and “How do I find content ideas?”

You now have a much clearer customer to research.

Simple Example

Suppose you created an ebook called:

“I Don't Know What to Post: A Beginner's Guide to Finding Content Ideas for Your Small Business.”

You ask AI:

“Identify five types of small businesses that are likely to struggle with finding social media content ideas. Explain the problem each group may have.”

AI suggests:

Personal development coaches: They need educational content but may run out of topics.

Fitness coaches: They need regular tips and educational posts.

Online tutors: They need useful teaching content.

Consultants: They need content that demonstrates expertise.

Freelancers: They need content that explains their services and knowledge.

You can then choose one group to research first.

This is much better than trying to find everyone.

Practice Exercise

Now do this exercise yourself.

Write down:

1. Problem:
I don't know what content to post.

2. Three possible customer groups:

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3. Where might they discuss this problem?

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4. What questions might they ask?

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Then ask AI:

“Help me compare these three customer groups. Which one appears most closely connected to the problem ‘I don't know what content to post’? Explain why and give me questions I should research.”

Remember: AI is helping you research and narrow your customer, not make the final decision for you.

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Conclusion

Finding a customer starts with the problem.

Don't begin by asking:

“Who can I sell my ebook to?”

Begin by asking:

“Who experiences the problem my ebook solves?”

Then use AI to move through:

PROBLEM → PERSON → PLACE → QUESTIONS → CUSTOMER

Start with one problem, identify a specific group, find where they discuss that problem, study their questions, and build a clear customer profile.

When you understand who has the problem, you are one step closer to creating a solution that truly fits their needs.