Now turn the framework into action. You don't need to research hundreds of people.
Start with a small group and look for repeated patterns.
Day 1: Define Your Customer
Write a one-sentence customer description:
“My ideal customer is a beginner digital creator who spends too much time on repetitive tasks such as __________.”
Be specific about the type of person and the tasks they struggle with.
Day 2: Choose Three Research Places
Choose three places where your potential customers may already discuss their work.
For example:
- One Facebook group
Search for phrases such as:
“too much repetitive work”
“how to save time”
“AI for repetitive tasks”
“how to automate my work”
“I spend too much time creating content”
Day 3: Collect Real Customer Questions
Find at least 10 real questions or complaints related to repetitive tasks.
Create a simple research table:
| What the person says | Problem behind it | Repeated? |
|---|---|---|
| “Creating posts takes me hours.” | Content creation takes too long | Yes |
| “I answer the same questions every day.” | Repeated customer communication | Yes |
| “I keep doing the same tasks manually.” | Manual repetitive work | Yes |
Do not change people's words too quickly. Their exact language can help you understand how they describe the problem.
Day 4: Look for Patterns
Review your notes and ask:
- Which problem appears most often?
- Which task seems most frustrating?
- What words do people repeatedly use?
- What solutions are they already trying?
- What do they say they wish they could do faster?
You are looking for patterns, not isolated comments.
Day 5: Use AI to Organize Your Research
Now bring your notes to AI.
You can use this prompt:
“I researched beginner digital creators who spend too much time on repetitive tasks. Below are my research notes. Organize them into common problems, repeated questions, frustrations, desired outcomes, and frequently mentioned tasks. Do not invent information or add conclusions that are not supported by the notes.”
AI can help you organize the information, but your research should come from real customer conversations.
Day 6: Build Your Customer Profile
Use your findings to complete:
Customer: __________________
Main repetitive task: __________________
Main frustration: __________________
What they want to accomplish: __________________
Questions they frequently ask: __________________
Where they discuss the problem: __________________
Words they use to describe the problem: __________________
You now have a customer profile based on research rather than guesswork.
Day 7: Review Your Findings
Finally, ask yourself:
“Does my ebook solve a problem these people are actually experiencing?”
If your research shows that beginner digital creators repeatedly struggle with creating content, answering customer questions, or performing other routine tasks, you have stronger evidence that your chosen audience experiences the problem.
Your job at this stage is not to sell. Your job is to understand the customer clearly.
The simple weekly process is:
DEFINE → SEARCH → COLLECT → IDENTIFY PATTERNS → ORGANIZE → PROFILE → REVIEW
Repeat this process regularly as you learn more about your audience. The better you understand the people experiencing the problem, the easier it becomes to create useful solutions for them.
Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
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